Lessons learnt and pseudo-science babble

9.55am and still opening boxes!

I am officially in recovery mode from the weekend at Olympia. Three days at the Allergy and Free From show that was open to the public has left me in serious need of a lie down!

With a queue trailing round the corner the show opens at 10.00am and they, (the public, the punters, the potential customers) all pile in so you’d better be ready! This time we were positioned quite near the entrance which was good, next to another company selling a single ‘miracle’ cream and that, dear readers, was very bad.

After 3 days of hearing a constant stream of pseudo -science and hard sell from my neighbours I was left with mixed emotions. Firstly, I have to say, being total disbelief of what I was hearing… the claims, the shameless twisting of science and non science alike.  It left a bad taste in your mouth especially when there were so many people there who had real skin problems and who were so anxious to believe. The second was a sort of grudging admiration for their sheer tenacity in getting a sale.

It didn’t take long for us to realise we had to step up our game and squirt passing people with cream as they trudged up the aisles with equal boldness!

Three days later and we have made a lot of sales, have a lot more information on what people want and like  and a lot of new friends. We are feeling generally very pleased with ourselves.

There’s no doubt though, it’s exhausting….  which reminds me that a quick mention just has  to go to Dave at Freedom Deli who kept us going with a constant supply of tasty titbits throughout the day. Pies to die for!

Trade show virgin no longer.

Well we did it, 2  days at Olympia, which took me 3 days to recover from!

It was sort of fun I think.

When K and I drove into the unloading car park hanger type thing on the  day before the show we had a similar feeling to when we picked up the oils from Heathrow Goods terminal. Sort of …. oooh look at us, playing with the grown ups with their big white vans with logos and everything.

Then, when we carried in our stuff to get the stand ready, K was momentarily distracted by the large numbers of lovely ladies wandering around setting up things. I managed, you’ll be pleased to know, to get him back on task by shoving some sticky velcro in his hand and after arranging our lovely fabrics, hanging and sticking our photo boards and stacking our products we headed home for an early night.

The next 2 days with the help of Rachel and Sarah we talked to a lot of people and introduced ourselves to the world of natural products. I have to say that everyone was super friendly. Natural products seem to attract nice people, which is nice!

Because our stand was so tiny we all took breaks to wander round the show to see what sort of other goodies were on offer. K struck up various friendships with some food companies on his wanders and managed to get himself fed by Aimee’s Kitchens and the Sicilian Meat Company throughout the 2 days. This was a big help to the budget, as you can imagine.

The reaction to WILD Body Butters, Soaps and our new range of Facial Oils that we were launching was fantastic. It’s nice to know that your instincts are correct. So many people loved the packaging, the colour,the concept and of course the products.

Interestingly Baobab was a feature of two other exhibitors who were extolling the virtues of the fruit as a “superfood”. This can only help in my campaign to get Baobab up there competing with Argan Oil as it should be.

We will win on this and with all the other unique African oils we are using, I am sure!

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