Do you have a marketing plan??? aaargh!

Boris thinks WILD

When you’re starting out, as I am, it’s good to listen to as many people as possible.  Everybody has something to offer and there is always a new little light bulb that goes off in my head during a conversation, something that I’ve not thought of.

There are however a couple of things that everyone asks.

“So, what’s your marketing strategy and … Do you have a business plan?

Now I have a problem with plans and am a great believer of the adage ” life is what happens to you while you’re making plans”

In a previous life I was asked to do a yearly, three yearly and five yearly plan and I, along with others, would slave over it for days, pull my hair out and swear a lot trying to take into account all the variables that might happen and what the outcome of these might be.  Once finished it would be presented, talked about, assessed, and then it would be put in the bottom drawer of my desk and never see sunlight again.

Now I don’t have to answer to anyone but the bank manager I can skip gaily through life in an unplanned and giddy fashion, throwing bits of paper behind me into the wind.

But yessss, I do have a plan .. sort of..

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