Double Dip

I sort of knew before I started that an iron like resolve  is needed to bring a product to market but the dips and peaks of it all have still taken me by surprise at times.

I briefly developed a sort of impotent fury at some of the big brands for bringing out new product after new product with what seems like total ease. This was swiftly followed by a nasty sinking feeling when I  read how beauty bloggers  feel overwhelmed with all the new brands and the new ‘stuff’  from the established brands that flood their in-boxes every day.

But then I see an old friend who let us just say, is not known for holding her punches , calls a spade a spade (you get the idea) and she loves everything about the products. Then I get a fantastic offer of help with the marketing and sales from someone who has already successfully launched a brand and I’m up again.

So for anyone out there who is thinking of doing something similar but mostly for myself the advice has to be  ‘KEEP THE FAITH’.

And so in a spirit of positivity and because everyone loves a cat photo here is one I took earlier….

Wild Cat, Wild Fabric oh yeah – Meet Boris the Bengal

An African Adventure that Launches a Brand

This is a big hello to everyone who has ever had a mad idea. I hope my story will be of interest to some of you out there.

Have you ever, at any time, thought to yourself as you’ve traveled to different countries….

“There is something here, an idea, a product, that I know that they’d love back home? I should just import them or use them in some way, I’m sure I could make it work! It would help everyone out here and I’d love to have a go at starting a company, launching a brand…..”

Well, look no further, this is the blog for you!!

I am going to invite you to share in my journey that sees a nostalgia trip to East Africa ending with a decision to launch a range of soaps, body butters, hand creams and lip balms in the UK.

Learn by our mistakes, be inspired or be enlightened – you decide!

And here’s the website http://www.mywild.co.uk/

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