Is Frankincense Doomed?


Fairly recently there was a somewhat alarming news story about how the world was running out of Frankincense and I worried I was adding to the problem by using it in my products. Frankincense, as well as smelling wonderful, has amazing cell regenerating qualities which make it the perfect for skin rejuvenation. Thankfully, further investigation put my mind at rest!

Frankincense is of course obtained by cutting the bark of the Boswellia tree and collecting the wonderfully aromatic ‘tears’ of resin that this process creates. As we all know, it has been prized for thousands of years and so, when reports started coming in that there were no new trees growing to replace the older, dying ones, the world started to sit up and take note.

An extensive study began and it soon became clear that actually it was more likely to be burning, grazing or attack by the nasty sounding long-horn beetle that was responsible for the declining number of Boswellia trees.

So even though it is, I guess, ultimately Man’s responsibility as demand for land increases, at least it is not the cosmetics industry that is particularly to blame!

In fact it is more likely that the continuing demand for Frankincense for its smell and therapeutic value might just save it. The high prices that Frankincense can command means there have been calls for land to be set aside just to give the trees a chance to regenerate.

So phew! let us rejoice! All those incense burners and Wild Baobab cream with Frankincense can continue do to do their important work.

High church/rejuvenated skin

Baobab butter single2

New Post, New Blog, New Year, New Me etc etc….

So hear we all are, in 2012, ready for action and ready to unleash WILD on the rest of the world. I wonder if if I should continue the year with the Cleopatra look that I decided to adopt on New Year’s Eve…What do you think??

Actually I feel at the moment that I have just given birth and like any new mother it has just hit me that its not just about the birth date – I’ve now got a live baby and I’m going to have to keep caring for her until  she  reaches adult hood at least.

Getting the website up and running and sending out our first orders was a milestone but actually it is just the beginning!

So what to do next?

Well its now, I think, just about letting everyone I know in the whole world that I can help them keep clean, smelling beautiful and gorgeously moisturised. … And then getting all of them to let everyone in their world know. I think its called Going  Viral but that makes it sound rather unpleasant, a bit like the flu.

I’ve also been hearing that the world is running out of Frankincense so I’d better get a move on making some more of my Baobab Body Butter before its too late. Ooh and I want to develop a hand cream too…

And of course I’ve got to investigate some of the markets so I can sell direct to the customer and get some feedback at the same time.

That’s not to mention of course the need to get my Google ranking up so I appear on the first page…..

Needto lie down again – where’s that bath of milk I’ve been hearing about?

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