Cruelty Free and Wild

This is just a little post to let Wild friends know that we have now got our first ‘certification’. Acquiring any certification is a lengthy process that requires a certain doggedness but it is worth it in the end. There are so many companies both small and big that make spurious claims that it is a good thing that organisations like http://www.crueltyfreeinternational.org  are so thorough in checking and checking, that standards are met on a regular basis.

So here is the logo that we have added to our site

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and so we are now up there with Body Shop in agreeing the there should be no animal testing if not in sales figures  ….. that’s for next year. (what, no exclamation mark?)

And while we are on the path of blowing our own trumpet it was very pleasing to hear from a customer, who discovered us in her local shop, ( yes we are spreading slowly across,  the UK!) who is a marine biologist and surfer, who suffers from eczema, that our Avocado Body Butter with Aloe for Sensitive skin was soothing her cracked skin within an hour of her using it.

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Now that’s worth shouting about too don’t you think?

Allergy and Free From Show Olympia

It has been a very long time since I last posted, mainly because of some major distractions. Those closer to the Wild camp may be aware of some good and some not so good things that have cropped up on this journey of ours that have kept me away from WordPress for a while.

Anyway, anyway let me tell you about our most recent outing at Olympia at the Allergy and Free From Show.

We felt it was a show worth doing again as we have had such good responses over the last year from people with skin conditions such as eczema and psoriasis. particularly to our ‘Sensitive Body Butter with Shea and Avocado’. This year we didn’t have the neighbours from hell but a generally nice bunch, particularly a jolly chap selling super duper vacuum cleaners for people with allergies!

Also this year we were much more together in our presentation and point of sale with some fantastically rustic crate shelves and a great pop up banner designed by ‘only son’ (xxx)

Here is Kerri rocking it to the ladies of West Ken.

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And what about our crates? I know …. it’s a bit strange to get so excited about crates but indulge me

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It was a very busy couple of days but its always good to get out amongst our customers and hear what they have to say plus of course to make a few shekels!! That always helps.💰😃

Eczema investigated …

Phew that was a long weekend wasn’t it? We are all officially loved up with the Royals and proud to be Brits, for a while anyway.

Now it is back to the coal face, or body and face in my case, before we all forget what we were supposed to be doing.

My last post was a light rant about claims by the makers of a certain cream and so it may, or may not, surprise you to hear that I am now doing a little research on the efficacy of our own.

Serendipitously (yesss!)  the week following the show I was contacted by the mum of a young beauty blogger who had been sent our Cape Chestnut Body Butter to trial.  Her daughter, who is probably drowning in products, had passed on the Wild butter to her. Mum, who has eczema, had  this to say,

“I’ve had many creams prescribed to me and nothing has worked. But this cream has helped me out a lot.”

I am of course thrilled to hear this unsolicited testimonial and have now asked others to trial both the Cape Chestnut and the Avocado and Aloe to see if others are helped, Eczema and Psoriasis can really make people feel miserable.

Even big K is getting in on the act!

I have been doing a lot of research recently on both of these complaints as well as the potential of several other ingredients from Africa that could bring fantastic benefits to the skin.

One of the best thing about this little journey I am undertaking is the learning I am doing hopefully it will ward off any fossilisation of the brain that may come my way.

And umm, anyway, didn’t the queen look lovely, what a lovely do it was …

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